I love small businesses; the people behind them are intelligent, creative, hard working, and focused! But I worry when I see them working harder than they have to on every aspect of their business.
They’re wearing all the hats and making things happen as best they can, yet they haven’t begun marketing online with a website. Having their own website could really take a load off their shoulders plus give them a whole new world of customers.
Why do some small business try to make it without a website? These are the 3 reasons that are the most popular.
- They don’t know what to do.
They’ve been in business long enough to know there’s always a steep learning curve with something new – the technical details, the marketing details, the necessary insider info.
Very true. A real amateurish-looking, poorly laid out website can do more harm than good. A website should be more than one page filled with ads. Building a website is something that can be learned and some aspects of it are easy, but it takes time. Which leads to objection #2.
- They don’t have the time to mess with it.
They don’t have time to learn what to do, time to get it going, time to keep it going.
Agreed. That’s why there are companies like mine that specialize in setting up your website and even keeping it updated if you want.
- They can’t afford to.
Their business is just starting off or they’re not in the position to afford “luxuries” like a website.
A website is a necessity today and I would argue it’s better to get it up as soon as possible so it can help bring in clients. People like to check your company out online, it gives them more of a sense of who you are, and they like to buy online. A website means customers are global, not just local, and that should tell you your chance to profit from your website can far outweigh the cost of getting a website designed and “put up”.
I hope it doesn’t sound like I’m harping, but adding the online component to your business is so important. It gets me jazzed because I know how to put it all together and make it work for you.