I love small businesses; the people behind them are intelligent, creative, hard working, and focused! But I worry when I see them working harder than they have to on every aspect of their business.
They’re wearing all the hats and making things happen as best they can, yet they haven’t begun marketing online with a website. Having their own website could really take a load off their shoulders plus give them a whole new world of customers.
Why do some small business try to make it without a website? These are the 3 reasons that are the most popular.
- They don’t know what to do.
They’ve been in business long enough to know there’s always a steep learning curve with something new – the technical details, the marketing details, the necessary insider info.
Very true. A real amateurish-looking, poorly laid out website can do more harm than good. A website should be more than one page filled with ads. Building a website is something that can be learned and some aspects of it are easy, but it takes time. Which leads to objection #2.
- They don’t have the time to mess with it.
They don’t have time to learn what to do, time to get it going, time to keep it going.
Agreed. That’s why there are companies like mine that specialize in setting up your website and even keeping it updated if you want.
- They can’t afford to.
Their business is just starting off or they’re not in the position to afford “luxuries” like a website.
A website is a necessity today and I would argue it’s better to get it up as soon as possible so it can help bring in clients. People like to check your company out online, it gives them more of a sense of who you are, and they like to buy online. A website means customers are global, not just local, and that should tell you your chance to profit from your website can far outweigh the cost of getting a website designed and “put up”.
I hope it doesn’t sound like I’m harping, but adding the online component to your business is so important. It gets me jazzed because I know how to put it all together and make it work for you.
So you’ve finally taken the plunge and put a website up. Congratulations, it’s a wise move!
“What? You did it yourself?
“Let me take a look… oh… ummm…”
Does your website scream amateur? It might be that you did put your site together yourself or you got your cousin, Charlie, who knows a little more than you do, to put it up for you.
Now cast a critical eye over it, as if you were your customer. While you may be proud of your newfound graphic skills, you may actually be scaring potential customers away.
Simply put, a professional website header and other graphics make your online business face professional by association.
If your graphics look, well… lame, then everything else is suspect too, even if you do have valuable information on your site.
A site’s graphics are so important, but often overlooked. If you’ve gone to all the work to bring new people to your website, don’t you want to leave a good first impression?
Take a look at some of the websites you like to visit and check out their website header, their “buy now” buttons, and the other graphical elements.
* Are they in keeping with the overall theme of the business?
* Are they pleasing to look at?
* Do the graphics in the content make the site easier to read?
The good news is you don’t have to be a graphics artist to have a professional-looking website! I can reveal my resources or arrange to have it done for you to save you time and hassles.
You can email or call me anytime to discuss this.
Here’s a reality check, or checklist, regarding your business. You can mentally tick a Yes or No to each of these…
__ I have a website that perfectly showcases what my business is.
The face of your website is the face of your business. It should reflect what your business is and does, and what your values are. This is important to remember as more and more people search via the Internet.
__ My website has professional graphics and design and looks beautiful.
Image is important. It doesn’t have to be all slick and over-the-top but it should be professional enough to be engaging and evoke trust.
__ New people are visiting my site every day.
People, aka traffic, are important to your business. Get that traffic through various marketing methods.
__ I sell products from my website.
You’re not just selling products but also your services and your brand.
__ I look at my site’s stats and know where my customers are coming from.
Knowing how people are finding your site means you can beef up the weak areas or put extra time and resources in the strong areas.
__ I use social media and there are links on my site.
At the very least you’ll want to consider getting on Twitter and putting up a Facebook fan page.
__ I collect names and email addresses of my site visitors so I can market to them down the line.
This is huge! Offer something people want in exchange for their email address and you’ll have a targeted list of people who are interested in what you have to offer.
__ Other websites have links to my site.
This is called backlinking and it helps your site get higher up in the search rankings. The better your site sits in Google, the more traffic you get.
Don’t feel bad if you marked many of these No. You’re not alone. But you can turn that around and make these all Yeses and get ahead of your competitors. I’m here to answer your questions. 🙂
Many businesses have figured out that placing videos on their website is a good move.
Why? Because it builds the brand name, showcases them as an expert, puts real people behind the name, speaks to new customers, gives important information, offers real live customer testimonials, brings in new traffic, and increases sales.
Here are some types of videos YOU could use to grow your business:
* Customer testimonial videos with real people giving their honest feedback. This is the social proof that will help you sell more products or services.
* A brief video introduction into what you do. This is like a video version of your elevator speech.
* A brief walkthrough of your website video. Show them the page tabs and the search function so they can find what they are looking for on your site. Also show them the contact page so they can ask questions or leave feedback.
* How To videos. Perhaps you can show potential customers how to use the product or you can explain how to purchase the best product based on their needs.
* Question and Answer videos. Take the typical questions you get and make a video answering them. This shows the customer you care, and also cuts down on your time having to repeatedly answer the same questions via email.
Video on your website can have a tremendous influence on your business, but there are some details you should know regarding how to get the maximum impact from your media efforts.
Please give me a call if you realize the potential of using video and would like to discuss it further.