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Former Boston Celtics player Antoine Walker was just 19 years old in 1996, when he was drafted by the NBA. Flashy endorsements and multimillion-dollar contracts followed. He?d ?never have to worry about money again in his life,? then Celtics coach Rick Pitino said when Walker inked a $71 million dea…

THE conference for marketing scholars from all points within the discipline. 2015

10 years ago, Nick Woodman?s office (and bedroom) was a Volkswagen van. Today, he is the billionaire founder of GoPro, formerly Woodman Enterprises. How does one take the leap from struggling entrepreneur, trying to get an idea formulated and off the ground, to kicking it big time? It?s simple: do w…

The holiday countdown is officially on and

Diwali, fondly known as the festival of lights, is celebrated to mark the triumph of good over evil. We

The American Marketing Association (AMA) is one of the largest marketing associations in the world, with over 30,000 members who work in, teach and study the field of marketing. The AMA provides access to a vast body of marketing knowledge, high-quality training programs and tools, exposure to leadi…

At any given time, the Gulf of Mexico is crawling with oil tankers, many of them delivering some of the 7.5 million barrels of foreign crude the U.S. imports each day. On July 23 a Greek-owned oil tanker named the United Kalavryta came around the tip of Florida and into the Gulf of Mexico. For the p…

For a moment on Wednesday morning, investors in the Japanese company at the center of the latest recall rocking the global auto industry

As a small business you’re busy, but you also know you need to do some marketing to keep your business growing. That’s where email and social marketing come in! If you’re still trying to figure out how to get started with social media AND somehow make it work with your email marketing, or just tr…

Hack Attack and Bullet Proof Reasons Why We Don?t Need Offices | American Marketing Association
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